Senior Product Designer

• Lead Strategic User Journeys: Steer the design of core functionalities for zNews, Zing MP3, Zing TV and Zalo internal ecosystems, ensuring architectural integrity across the platform.
• Process Optimization: Partnered with POs and Tech Leads to define MVP strategies, reducing design-to-development friction and improving delivery speed for the Platform team by 20%.
• Evidence-Based Design: Applied advanced UX Laws and HCI principles to design detailed micro-interactions, resulting in significantly reduced cognitive load and improved user satisfaction metrics.
• Heuristic & Proactive Audits: Proactively identified UX debts within the Zalo ecosystem (zBox, zCloud, zBusiness) and proposed solutions that improved system performance and user flow logic.
• Design System Leadership: Maintain and scale the Design System across multiple products (Zing MP3 Web/TV, Bao Moi, Internal Tools) to ensure visual consistency and development efficiency.
• Design Critique & Mentorship: Host weekly high-quality critique sessions to foster a logic-based design culture and guide junior designers in improving their craft and strategic thinking.

Senior UI Designer

• Executed UX definition and high-fidelity prototyping for Agile logistics solutions, facilitating stakeholder feedback and user testing to iterate complex service designs.

Mid UI Designer

• UX/UI design for fintech data tools, conducting user research, prototyping (Sketch/InVision), and facilitating reviews to ensure high-quality, data-driven solutions.

Web Designer

• Developed user-centric web designs using Agile principles and journey mapping, collaborating with cross-functional squads to drive product concepts based on user behavior.